# The AI campaign report

Source: https://dialmilo.com/help/ai-campaign-report
Updated: 2026-10-21

After the calls, Milo labels every player with what they need next and writes a review of the campaign: what's working, what isn't, and what to try.

The **AI report** tab reads your campaign's calls for you. It sorts every player into a clear next step, such as **Move to VIP support** or **Stop contacting**, and writes a short review of the whole campaign with suggestions you can act on.

## When the report is built

Reports update every morning for campaigns that made calls in the last week. To get one sooner, click **Build the report**, or **Regenerate** to refresh it. There's no charge.

If the campaign has only a few answered calls, you'll see the numbers but no written review until there are more calls to learn from.

## Who needs what

Each player gets **one** label per campaign, based on their latest answered call:

| Label | What it means |
|---|---|
| **Safer gambling** | The player showed signs of harm or asked to be excluded. This label always takes priority over the others. |
| **Needs attention** | A complaint, a problem or a question your team should pick up |
| **Stop contacting** | The player was annoyed or asked not to be called |
| **Move to VIP support** | High value or very engaged |
| **Likely to deposit** | Accepted the offer and sounded keen. A good fit for an email or text nudge. |
| **Follow up later** | Busy or undecided |
| **No action** | Wrong person, nobody there, or a neutral call |

Each group has **To do** and **Handled** views. You can listen to the call behind any label, and act on a whole group at once: **Do not call**, tag players as VIP or likely to deposit, or **Mark handled** once your team has dealt with them.

## The written review

Below the labels, the report covers:

- **Mood** and **Engagement** across the calls
- **Likely to come back**, and **From call to deposit**
- **How calls ended**
- **What's working** and **What isn't**
- **What players ask and push back on**
- **Script feedback**, and how your A/B test is going
- **Recommendations**

Recommendations are suggestions only. Your team decides what to act on. The report never changes your campaign by itself.