Free tools for iGaming CRM, VIP and retention teams
Work out what reactivation is worth, where your VIP hosts run out of time, and who you're allowed to contact. Free, no signup.
Player reactivation ROI calculator
Work out what calling your dormant players returns. Consent and self-exclusion come off the top, then answer rate, reactivation rate, NGR and bonus cost, for AI calls and for a human call centre.
Player LTV calculator
Player lifetime value from NGR and monthly retention, split between your top players and everyone else, plus what one extra point of retention is worth.
VIP host coverage calculator
How many VIP touches your hosts can make each month, how many are missed, and how much host time an AI could free by taking the routine check-ins.
Self-exclusion registers by country
The national and state self-exclusion registers that limit who you can call, email or text: GAMSTOP, Spelpaus, OASIS, Cruks, ROFUS, BetGuard and more, with the rule and source for each.
Dormant player segmentation template
A dormancy-by-value grid for reactivation: who to contact, on which channel, with what kind of message, and which checks come first. Free to download.
For licensed operators. Estimates from your inputs; not legal or financial advice.