Player LTV calculator
Player lifetime value from NGR and monthly retention, split between your top players and everyone else, and what one more point of retention is worth.
For licensed operators' CRM, VIP and retention teams.
Blended player LTV
€160
Average lifetime 4 months
Top 20% of players
€640
4,000 players
Everyone else
€40
16,000 players
A top player is worth 16× everyone else. An average hides that, so plan contact by segment, not by the blended number.
One more point of monthly retention
€133,333
€6.67 per player
Annual churn
96.8%
Monthly retention compounded over 12 months
Estimates from your inputs, undiscounted. Not financial advice.
Your hosts can't call every valuable player. Milo can.
Check-ins, failed-deposit follow-ups and lapsed-player calls, in the player's language, with safer-gambling checks on every call. Try it on 20 players for free.
How it works
Lifetime = 1 ÷ (1 − monthly retention). LTV = NGR per player per month × lifetime. Retention is capped at 99.5% so the lifetime stays finite. The result is undiscounted.
Segment LTV: total monthly NGR is split by the share your top players generate, then divided by the number of players in each segment. Both segments use the same retention rate. VIPs usually retain better, so the top-segment figure is conservative.
Concentration figure from a 2024 study of about 140,000 British online accounts, as reported by Blask.
Questions
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A dormancy-by-value grid for reactivation: who to contact, on which channel, with what kind of message, and which checks come first. Free to download.
These tools give estimates from the numbers you enter. They are not legal or financial advice.